- Strategy & target group definition
- Selection of the right advertising channel
- Campaign setup
- Lead funnel / landing page in the existing KonzeptIQ design
- Qualifying inquiry form
- Basic tracking setup
- Ad and creative variations
- Ongoing campaign optimization
- Lead forwarding to the customer
- Performance analysis
VISIBILITY IS GOOD. INQUIRIES ARE BETTER.
We combine ad campaign, funnel, landing page, form and tracking into one clear system. The goal: turn relevant clicks into qualified inquiries for your company.
A website waits. Lead generation actively goes to market.
With paid reach, we put your offer in front of people who fit the target group. A clean funnel then guides those prospects toward an inquiry.
Reach the right people.
We select the right advertising channel based on target group, offer, region and the type of inquiry you want.
Turn interest into action.
Landing page, offer, form and call to action are structured so the next step is clear.
Data instead of gut feeling.
We monitor campaign and funnel data and continuously improve messaging, target group and conversion.
Advertising budget is separate.
Package prices cover strategy, setup, management and optimization. The actual media budget for Meta, Google, LinkedIn or other platforms is paid separately by the customer and, where possible, billed directly by the platform provider. This keeps it transparent how much is actually invested in reach.
Start with 1 month or build for 3 months at a lower total cost.
The scope stays the same. Three months provide more time for testing, optimization and reliable data – while the total investment is lower than three separate monthly projects.
- Same scope as the 1-month package
- Strategy & target group definition
- Campaign, funnel / landing page & form
- Tracking & lead forwarding
- Ad and creative variations
- Ongoing optimization over 3 months
- More time for tests and reliable data
- Continuous conversion optimization
- Performance analysis
- Priority campaign development
3 × €2,490 = €7,470 · 3-month package = €6,950
B2B offer: All prices are net plus legally applicable VAT where applicable. Advertising budgets, platform fees and special third-party tools are included only if explicitly agreed.
The service is the same in both packages.
The only difference is the duration: 1 month for a compact start or 3 months for more data, more optimization time and a €520 saving compared with three individual monthly projects.
Four steps from target group to inquiry.
We combine reach and conversion into a process that can be measured and improved.
Target group & offer
We sharpen the target group, value proposition, region and desired lead quality.
Launch campaign
We set up ads, audiences, creatives and budget structure on the appropriate channel.
Funnel converts
Prospects land on a clear page or form and are deliberately guided toward an inquiry.
Measure & improve
We analyze data and continuously optimize messaging, target group, creatives and funnel.
Customer acquisition explained transparently.
What is included, how does the advertising budget work and what results are realistic?
What is lead generation?
Lead generation means deliberately making potential prospects aware of an offer and guiding them through a clear digital process to make contact. A lead is an inquiry or submitted contact – not yet a guaranteed customer.
Which advertising channels does KonzeptIQ use?
Depending on the target group and offer, Meta, Google or LinkedIn may be suitable. We choose the channel based on target group, search or buying behavior, region and budget – not habit.
Is the advertising budget included in the monthly price?
No. The media budget is paid separately and, where possible, billed directly by the platform provider. This makes it transparent how much is actually invested in reach.
Do I already need a landing page?
No. Both packages include a lead funnel or landing page in the existing KonzeptIQ design. Existing pages can alternatively be reviewed and used or optimized.
How quickly will the first leads come in?
This cannot be predicted responsibly across the board. Speed and cost depend heavily on offer, target group, region, competition, budget, creatives and conversion quality. After launch, we collect data and optimize based on it.
Does KonzeptIQ guarantee a specific number of leads?
No. We can professionally influence strategy, campaign structure, audiences, creatives, funnel and optimization. The actual number, quality and cost per lead also depend on market, competition, platform algorithms, budget and offer.
What happens to the leads?
Incoming inquiries are forwarded to the agreed customer contact point. Fast and professional handling by sales or customer service is crucial for the later closing rate.
Is telephone lead qualification included?
Telephone lead qualification is not automatically included in the lead generation packages shown. If an additional qualification process is desired, it can be quoted separately.
What would you like to market?
Send us your offer, target area and planned advertising budget. We will review which lead channel and package make sense.